The European Commission has proposed a Digital Fairness Act aimed at curbing online sales practices it considers harmful to consumers, including manipulative website designs, addictive features and influencer advertising that is not clearly identified. The proposal was presented on November 11, 2026.
The measures also target difficulties consumers face when trying to cancel subscriptions. The Commission says the proposed rules would strengthen consumer protection online and make digital experiences fairer. The European Commission has published details of the proposal.
The proposal is not yet a law
The Digital Fairness Act remains a proposal, rather than an approved set of rules. The Commission’s stated aim is to address digital commercial practices through stronger consumer protections; the proposal does not mean those practices have already been banned or will automatically disappear.
In an interview published on November 12, EU Commissioner for Justice and Consumer Protection Michael McGrath discussed the proposed measures with Euronews correspondent Angela Skujins. Euronews presented the interview under a promise that exploitative e-commerce would become a thing of the past, while the Commission’s proposal sets out the policy measures now under consideration.
Nicole French