The Kindness Mob is using supportive comments to counter online bullying and hate, its founder Tyler Brickley said in an interview with CBS Mornings. Laura Tigeleiro joined Brickley and said the group’s involvement changed her life.
The group’s approach is to respond to hostile online comments with friendly messages on posts by people facing attacks. Rather than answer abuse with more confrontation, volunteers add positive comments to the discussion.
The Kindness Mob says Brickley founded the organization on Jan. 1, 2023. The group describes its work as volunteer-led and says it has more than half a million members.
Support through comments
The CBS interview focuses on Tigeleiro’s experience as well as Brickley’s reasons for starting the movement. The interview description does not provide details about the timing or scale of the group’s intervention in her case, or whether the support stopped the bullying permanently.
The organization says volunteers post messages of support in response to hostile comments. Its stated membership figure is the group’s own claim, rather than an independently verified count.
Reid Bentley